- expense-to-sales ratio
- марк. соотношение затраты/объем продаж (основной показатель эффективности маркетинговой организации, представляющий собой отношение затрат на рекламу к продажам товара)See:
Англо-русский экономический словарь.
Англо-русский экономический словарь.
ratio — the proportional relationship of one thing to another * * * ratio ra‧ti‧o [ˈreɪʆiəʊ ǁ ˈreɪʆoʊ] noun [countable] a relationship between two amounts that is represented by a pair of numbers showing how much greater one amount is than the other: •… … Financial and business terms
Expense Ratio — Total Annual Fund Operating Expenses ( Expense Ratio ) the line of the fee table in the prospectus that represents the total of all of a fund s annual fund operating expenses, expressed as a percentage of the fund s average net assets. Looking at … Wikipedia
Financial ratio — Corporate finance … Wikipedia
Operating Ratio — A ratio that shows the efficiency of a company s management by comparing operating expense to net sales. Calculated as: The smaller the ratio, the greater the organization s ability to generate profit if revenues decrease. When using this ratio,… … Investment dictionary
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
Profit impact of marketing strategy — The Profit Impact of Market Strategy (PIMS) database yields solid evidence in support of both common sense and counter intuitive principles for gaining and sustaining competitive advantage : Tom Peters and Nancy Austin. It was developed with the… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Business valuation — is a process and a set of procedures used to estimate the economic value of an owner’s interest in a business. Valuation is used by financial market participants to determine the price they are willing to pay or receive to consummate a sale of a… … Wikipedia
Summer of '42 — Infobox Film name = Summer of 42 imdb id = 0067803 producer = Richard A. Roth director = Robert Mulligan writer = Herman Raucher starring = Jennifer O Neill Gary Grimes music = Michel Legrand cinematography = Robert Surtees editing = Folmar… … Wikipedia
Mutual fund fees and expenses — are charges that may be incurred by investors who hold mutual funds. Running a mutual fund involves costs, including shareholder transaction costs, investment advisory fees, and marketing and distribution expenses. Funds pass along these costs to … Wikipedia
Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… … Universalium